When your website is ready for launch, remember to take a few test orders yourself to ensure the process is smooth for the customer. Weed out any unnecessary steps and only ask for information required for checkout. After you’ve launched your store, focusing on e-commerce marketing should be your absolute focus, everything else comes second until you can generate enough traffic and reach potential customers. The key here is to find the right channel for your products and then polishing your marketing strategy till having customers start costing less. Putting money into your advertising strategies should eventually convert to sales however, this should not the time to pocket your money, reinvest your profits into ads to drive even more sales and increase your brand awareness. Advertising through Adwords or Facebook can generate sales immediately. Through this, you’ll run your first advertising campaign simultaneously, learning how to optimize them.